Audience profile

Audience profile for my postcard.

My Target audience are aged between 25-64 more for the young females 25-34 and older men and women 50-64. This postcard is demographic to the older population then the younger population. more at the older because with the pink writing and some of the pictures like the bike, college and the bird it might be more appealing to the young female then the young males. Another reason why I think this postcard would tracked more of the older men and women is because of the bird and the bikes, It seems like something they would be interested with.

I think if they're interested in birds or bike riding they would find this postcard more to their style. For the younger female I think if they're interested in bath college or of the nature person they would be more their kind of postcard.

How will you appeal in this audience?

The theme is more nature with the bird, tree and with the bike and map it gives the postcard more colour to it. So it's colourful but not over the top with nature on it.

Where will you market the postcard? Where would you like it to be on sale?

Maybe it would be better to have it on a website like a postcard website since more people are doing it more on the internet then buying them in shops. But if there’s no internet and with some older people they might like to buy them to college so I would have my in a tourist shop.